Loan Me Co

Loan Me Co is a mortgage and lending company that helps clients navigate the loan process with clarity and confidence. I led a full rebrand to define and elevate the company’s identity across visual design, messaging, and client experience.

Brand Strategy | Identity Design | Customer Journey | Marketing Materials

Key Contributions

  • Led rebranding strategy to define a cohesive, differentiated brand identity

  • Developed brand assets: color palette, typography, logo concept, and design direction

  • Created internal documentation and marketing materials for brand consistency

  • Designed and built website to reflect strategic positioning and improve UX

  • Developed email flows to guide clients through the loan process visually and clearly

Brand Guide Development

Created a comprehensive brand guide defining voice, tone, color palette, typography, and visual direction.

  • Developed brand positioning and personality through a strategic audit, shaping the foundation for the brand guide’s visual and verbal direction

  • Unified visual identity across all touchpoints

  • Developed logo concept and finalized design in collaboration with designer

Website Redesign & Brand Application

Redesigned Loan Me Co’s website to reflect the newly developed brand identity and improve conversion.

  • Implemented strategic messaging to clearly communicate value propositions

  • Designed for lead generation through clear visual hierarchy and focused calls-to-action

  • Applied UX principles to create a simplified, intuitive loan process

Developed a cohesive suite of branded assets to strengthen Loan Me Co’s visual identity and support marketing efforts across channels.

  • Led logo concept development and oversaw execution across formats

  • Designed a custom email signature with embedded social icons and a direct call-to-action button linking to the loan application

  • Created business cards, signage, and promotional merch

  • Designed branded social content to visually communicate testimonials and key messaging

Brand Assets

Before

After

Developed a step-by-step email series to guide clients through the lending process with clarity and ease.

  • Designed each email as a visual experience aligned with the brand’s promise of simplicity

  • Created visual roadmaps to break down complex steps and minimize friction

  • Wrote empathetic, action-oriented copy to build trust and support informed decisions

  • Applied brand design across touchpoints to maintain a cohesive, professional experience

Lending Journey Email Design