Pop Up Picnic Co is the original luxury picnic company, known for curating aesthetic, outdoor event experiences. I supported their brand and marketing efforts by helping launch new offerings and contributing to their visual storytelling.

Pop Up Picnic Co

Marketing Strategy | Content Creation | Creative Direction | Event Coordination

Key Contributions

  • Led creative meetings on brand positioning, service offerings, and marketing strategy

  • Produced social media content from concept to execution, including strategy, creative direction, filming, editing, and publishing

  • Designed visual assets for marketing materials and event support

  • Captured photography and videography on site at events and activations

  • Directed on-site styling, set dressing, and experiential design execution

Instagram Content Creation & Strategy

Managed Instagram content creation with a focus on visual storytelling, strong brand presence, and emotionally resonant short-form content designed to attract high-value clients.

  • Crafted a visual and tonal identity that reflected the brand’s elevated aesthetic and warm, celebratory energy

  • Developed content with attention to engagement-driving elements like pacing, music, visual contrast, and narrative flow

  • Wrote concise, persuasive captions that clarified offerings, emphasized value, and encouraged action through clear call-to-action