Umbrella Ship

Umbrella Ship is a corporate entertainment and wellness company that transforms workplace culture through immersive experiences, creativity, and human connection. I refined the brand’s positioning and strategy, and led a full overhaul of its social presence to reflect a more intentional and elevated brand presence,

Brand Strategy | Content Marketing | Visual Identity | Experiential Design

Key Contributions

  • Conducted a full brand audit and competitive analysis to clarify positioning and define the unique value offering

  • Developed a strategic messaging framework including brand voice and core content pillars

  • Built and implemented a social media strategy for Instagram and LinkedIn

  • Designed key brand assets including business cards, email signatures, highlight icons, and marketing materials

  • Created social content end-to-end including concept development, filming, editing, copywriting, and publishing

Content Creation & Strategy

Developed and executed a social strategy that reflected the brand’s culture and values, clarified its positioning, and prioritized meaningful audience connection.

  • Increased Instagram views by 1.9K%, reach by 1.7K%, and content interactions by 4.7%

  • Defined content pillars and brand voice to translate the founder’s vision into a clear, consistent identity

  • Created and tested content formats, captions, and timing to optimize engagement and performance

  • Wrote clear, emotionally resonant captions that spoke directly to the audience’s needs, pain points, and aspirations

  • Designed visual systems including layouts and templates for cohesive execution