Equal parts strategist and creative.

I connect the dots across consumer psychology, macro trends, and competition to position brands for deep resonance. Then I execute: messaging, visual identity, production, and the workflows behind them.

✉️ hello@lulajames.com

About Me

I'm a brand and product marketing strategist. I've positioned and produced work for a 100+ location restaurant brand, early-stage wellness founders, and businesses in live events and lending. I think in systems: I test new ideas early and refine what works. I build AI into how I work, from research to production, so ideas move from insight to execution fast.

What I do

Strategy

  • Positioning & Messaging
  • Consumer Psychology
  • Trend Forecasting
  • Content Strategy
  • Customer Journey & Lifecycle Email

Creative

  • Creative Direction & Production
  • Brand Identity & Visual Design
  • Copywriting & Brand Voice
  • Experience & Event Design
  • AI-Enabled Workflows